HOW TO CREATE A MEDIA KIT

You might be thinking, what is a media kit and why I need one? Well, I'm here to answer these questions and give you some advice on creating one, and what to include.

What is a Media Kit?

A media kit is a document that bloggers, content creators and influencers use to show information about their platform. It's usually shared to brands so they can learn more about the creators they are working with.

If you want to work with brands, it's important to have a media kit that you can keep up to date with your stats. This way if you are emailing a brand to work with them, you don't need to send a long email about the views you receive on your blog or the engagement you get on your social posts. You can keep all this information in your media kit and attach it, such a time saver.

I used Canva to create my media kit and made sure the branding aligned with the colours I have used across my blog and social media channels to keep it all consistent. Mine is also only 3 pages because I feel like for now, that is all that's needed but yours may be more or less depending on how much information you want to put in. I would try to keep it to around 2-5 pages though, to try and be concise.

What to include

Here is a checklist of things you can include, you may wish to include more if you need to.

1. A short bio about what your platform/blog is about.
2. A photo of yourself.
3. Who your main target audience is.
4. Your blog and social media platfroms and stats - I just included followers on my socials, my blog views and blog domain authority, but you may wish to include social engagement rates too. Make sure these are up to date before you send it to brands.
5. Brands you have worked with in the past. This is optional, if you are new to this you won't be able to add this just yet but it's just a good way to show your experience if you have it.

Related: Top tips for creating digital branding as a blogger

How to use it

The purpose of a media kit is to summarise your platform and also to pitch your brand to the person or brand you'd like to work with.

If someone asks to work with you, you can show them your media kit so they can learn more about you. Alternatively, you can email brands with your media kit and pitch to them. Pitching to work with brands is a completely separate thing, that I feel like I can't write a blog post on yet, just because I don't do it too often so I wouldn't be giving expert advice. Maybe this is one for the future when I start pitching more. 

What I will say is, it's definitely worth putting yourself out there to brands or even local venues that you'd like to work with. It has paid off for me quite a few times now.

Related: 10 steps to help you grow your Instagram

Do you have a media kit?