TOP TIPS FOR CREATING DIGITAL BRANDING AS A BLOGGER

AD – This is a sponsored post.

As a blogger, not only do I write and share blog posts, but I also have to make sure I keep my digital branding up to date. This is in order to show my personal brand and my blogging brand off across my social media platforms.

The digital branded content you may create as a blogger are as follows:

• Media kit
• Blog logo
• Social media templates
• Instagram story templates
• Pinterest pins
• Products in your branding such as Gumroad e-books
• Newsletters and emails
• Email signatures

In this post, I will be giving you some advice on how to keep your branded content fresh and up to date. So without further ado, let’s get into the tips.

Image by Jess Bailey Designs on Pexels.

5 tips for updating your digital branding as a blogger

1. Create a clear logo

The first thing you will want to do as a blogger is to create an eye catching logo with your blog name on. Think about the colours you use because you can use them in a colour scheme for your other content.

Once you have created a logo you are happy with, you can then use this on other content you may wish to produce such as a media kit or social media templates.

Related: 3 ways to stay creative

2. Pick a colour scheme

Choosing a colour scheme is what all brands do when creating their content and products and bloggers should too. At the moment I tend to use light pink as that is in my logo, and other light colours such as a muted blue and peach. Admittedly, I need to work more on my colour scheme.

3. Choose fonts to use for different content

When creating different digital branded content, you will need to pick some fonts to use. For example, I have one font for my logo but I have a few other, more readable fonts for when I am writing more text like in my monthly newsletters or for the paragraphs in my media kit. Once you have decided what branded content you are going to create, I would suggest picking different fonts that you will use for different things and try and keep them as standard across your content.

Start your search for fonts by checking out this fancy fonts collection by font bundles. They offer a range of fonts for each occasion.

4. Standardise your content

Similar to what I was saying about picking standard fonts to go across your content, you should try to standardise all of your branded content using colour and any other signature effects you might use. This will help people recognise you. For example, if you have a branded Twitter header and one of your Twitter followers finds your Facebook page that has the same branding, they may remember your branding from Twitter and be more likely to connect with you on another platform too.

On social media, you should create pin covers for Pinterest and Instagram story highlight covers in your branding. It is also a good idea to create headers for Twitter and Facebook in your branding that contain your logo. These are just small ways to make your social media channels look more professional. If you are a blogger, your audience or brands will be more visually pleased when seeing branding on your social media than if you don’t have any. It also shows that you are serious about marketing yourself and blogging too.

Related: 100 Blog post ideas for every niche

5. Try and show you in your branded digital content

Try and bring yourself into your branding as much as you can. It is promoting you and your blog so make it personal, and obviously relevant to your niche. If you are a travel blogger, don’t be using makeup brushes in your logo, for example.

Creating personal branding should be fun because you can choose what you want everything to look like in a way that best promotes you, your blog and your services.

When it comes to branding and creating content, play around. It doesn’t have to be perfect straight away! I have had a range of logos before, it’s all trial and error until you have found what you’re happy with and it will feel really good when you do. I usually just play around with things until I get it looking perfect, just try not to stress out too much about it and have fun!

How are you getting on with your branded content? Do you have any tips?